Espen Robak couldn't have timed the launch of his valuation firm any better if he'd tried. In 2006, just weeks after Pluris valuation was founded, the Financial Accounting Standards Board issued its new "fair value" standards. To read the entire article click here. Espen Robak couldn't have timed the launch of his valuation firm any better if he'd tried. In 2006, just weeks after Pluris valuation was founded, the Financial Accounting Standards Board issued its new "fair value" standards. To read the entire article click here.